Head to head

JustCall vs TopReach: a phone system with integrations, or a CRM with the dialer inside

Choose JustCall if you need a business phone system with IVR, call routing and unlimited US and Canada minutes that logs calls to the CRM you already use. Choose TopReach if your team mostly calls out and wants the CRM, power and parallel dialing and texting in one place, on the web and the phone.

By TopReach Research · Updated

At a glance

What JustCall is
A business phone system with CRM integrations (100+), plus a separate Sales Dialer product on its SalesPro plan. Plans run from $29 to $89 a user a month billed annually, with a 2-license minimum.
What TopReach is
A CRM with a built-in power dialer, parallel dialer and two-way texting, on the web and in iPhone and Android apps. $55 a seat a month ($49 yearly) plus a $99 phone license per caller.
Dialer modes
JustCall's power dialer starts on Pro ($49 billed annually); predictive (up to 10 lines) and multi-line dialing are on SalesPro, quote only. TopReach includes power and parallel dialing on every caller's phone license.
Inbound calls
JustCall has IVR and call menus from Team and queue callback and routing from Pro. TopReach has no IVR menus, queues or AI agents.
On the phone
JustCall's separate Sales Dialer app runs power campaigns only. The TopReach app power and parallel dials, with contacts and deals in the app.
Checked
JustCall facts from JustCall's pricing page, help center and app listings, checked November 7, 2026. JustCall says new Black Friday prices go live on November 10.

The verdict

JustCall or TopReach?

Choose JustCall if…

  • Your team answers calls as much as it makes them and needs IVR menus, call routing and queue callback.
  • You're keeping HubSpot, Salesforce or another CRM and want calls logged there.
  • You want a predictive dialer up to 10 lines (SalesPro, quote only).
  • Your reps talk for hours: outbound minutes in the US/Canada region are listed as unlimited, under a fair usage policy.
  • You want the lowest per-user price with a power dialer: Pro is $49 a user a month billed annually.

Choose TopReach if…

  • Most of your phone work is outbound and you want the CRM, dialer and texting in one place.
  • You want parallel dialing without a sales quote: it's on every caller's $99 phone license.
  • Your reps dial from their phones: the TopReach app power and parallel dials.
  • You'd rather not run a CRM integration: calls, texts, follow-ups and deals share one record.
  • You want local presence included: on JustCall it's a separate Local Number Bundles add-on.

Switching rather than choosing? Read the JustCall alternative page. Every JustCall plan is on JustCall pricing, and ours is on TopReach pricing.

Decision table

Which one fits, need by need

JustCall facts come from JustCall's own pages, checked November 7, 2026. The feature and mobile tables link each source, and every source is listed at the end of the page.
JustCall or TopReach by need
NeedBetter fitWhy
Outbound list callingTopReachTopReach includes power and parallel dialing for every caller. JustCall's power dialer starts on Pro; its multi-line and predictive dialing (up to 10 lines) are on SalesPro, quote only, which suits a call floor that wants predictive.
Inbound support lineJustCallJustCall has IVR and call menus from Team, and queue callback and intelligent call routing from Pro. TopReach has no IVR menus or inbound queues.
Mobile dialingTopReachThe TopReach app power and parallel dials. JustCall's separate Sales Dialer app runs power campaigns only; other modes are on the web.
TextingDependsJustCall includes 500 SMS segments a user (Team) or 1,000 (Pro, Pro Plus), with bulk SMS campaigns from Pro. TopReach has two-way SMS and MMS in a shared inbox and automatic follow-up texts, on the same record as calls and deals.
CRMTopReach, unless you keep yoursTopReach is the CRM: contacts, companies and a deals pipeline. JustCall connects to 100+ CRM and data integrations. TopReach has no built-in integrations, only a public API.
Long callsJustCallJustCall lists unlimited outbound and inbound minutes in the US/Canada region (fair usage policy). A TopReach phone license includes 3,000 minutes a month, with packs for more.
Numbers abroadJustCallJustCall lists local numbers in 70+ countries. TopReach sells US and Canadian numbers.
Price for 1 callerJustCallJustCall Pro: $98 a month billed annually (you pay for 2 licenses). TopReach: $158 with yearly seats, including the CRM and 1 number.
Price for 5 callersJustCallJustCall Pro: $245 a month billed annually. TopReach: $790 with yearly seats, including the CRM and 5 numbers.
Price for 15 callersJustCallJustCall Pro: $735 a month billed annually. TopReach: $2,370 with yearly seats, including the CRM and 15 numbers.

Worked examples

What 1, 5 and 15 callers pay on each

JustCall's power dialer starts on Pro, so the table uses Pro with JustCall's 2-license minimum. These are the prices JustCall listed on November 7, 2026; its pricing page says Black Friday prices go live on November 10, so check theirs before you buy.
Monthly cost for 1, 5 and 15 callers: JustCall and TopReach
CallersTopReach, yearly seatsTopReach, monthlyJustCall Pro, billed annuallyJustCall Pro, billed monthly
1 caller$158$164$98$138
5 callers$790$820$245$345
15 callers$2,370$2,460$735$1,035

A month, in US dollars. TopReach: a seat ($49 yearly or $55 monthly), a $99 phone license with 3,000 minutes and one $10 number per caller. JustCall: Pro at $49 billed annually or $69 monthly per user, 2-license minimum, from JustCall's pricing page, checked November 7, 2026.

  • JustCall's figure has no CRM. Add your CRM's per-seat price unless you already pay for one.
  • JustCall's figure includes unlimited US/Canada outbound minutes (fair usage). TopReach's includes 3,000 minutes per caller; extra minutes are $79 for 1,000.
  • Local presence on JustCall is the Local Number Bundles add-on; its page shows two figures per tier, so we don't quote one. On TopReach it comes with the phone license and you pay $10 a month per number.
  • Parallel dialing is already in TopReach's figure. On JustCall, multi-line dialing is SalesPro, quote only. A solo caller on TopReach pays $158 with a yearly seat.
  • Teammates who don't call need only a TopReach seat ($49 a month yearly), with no phone license.

Side by side

Feature by feature

What each one includes. The JustCall column links the page each fact comes from.
TopReach and JustCall features
FeatureTopReachJustCallSource
What it isA CRM with a power dialer, parallel dialer and two-way texting built inA business phone system with CRM integrations, plus a separate Sales Dialer (SalesPro)
CRM and deals pipelineBuilt in: contacts, companies, deals pipeline, tasks and notesConnects to your CRM: 100+ CRM and data integrations
Power dialerEvery caller, on the phone licensePro and up ($49 a user billed annually, $69 monthly)
Parallel or multi-line dialingEvery caller, on the phone licenseSalesPro: multi-line dialing and a predictive dialer up to 10 lines, quote only
Local presenceIncluded with the phone license; numbers $10 a month eachLocal Number Bundles add-on (50, 100 or 200 numbers)
IVR menus and queuesNoIVR and call menus from Team; queue callback and routing from Pro
TextingTwo-way SMS and MMS, shared inbox, automatic follow-up texts500 SMS segments a user (Team) or 1,000 (Pro, Pro Plus); bulk SMS campaigns from Pro
Minutes3,000 per caller a month, then packsUnlimited outbound and inbound in the US/Canada region (fair usage)
AILive transcripts and AI call summaries on the phone licenseAI notetaker, real-time agent assist, AI call scoring and sentiment on Pro Plus; AI Voice Agent add-on
IntegrationsNo built-in integrations; a public API with keys and webhooks100+ CRM and data integrations; Salesforce CTI from Pro
MinimumNone2 licenses (10 on Business)
Free trial14-day free trial14 days, no credit card

On the phone

What each phone app can do

From JustCall's own help docs and app listings, and from our app. The full table of sales apps is on mobile sales dialers compared.
TopReach and JustCall on iPhone and Android
On the phoneTopReachJustCallSource
AppsOne TopReach app for iPhone and AndroidTwo: the JustCall app (phone system) and a separate Sales Dialer by JustCall app
Power dial on the phoneYesYes, in the Sales Dialer app, which 'supports only Power Dialing campaigns'
Parallel or multi-line on the phoneYesNo: other dialing modes 'will need to be accessed from the web version'
CRM in the appContacts, deals and TodayNo deals pipeline: dashboard, campaigns, call logs and notes
Where campaigns startPick any call list in the appJustCall recommends creating campaigns on the web portal first

Guide

How to choose between JustCall and TopReach

JustCall and TopReach both put a power dialer in front of a sales team, but they start from opposite ends. JustCall is a phone system that plugs into your CRM; TopReach is the CRM, with the dialer inside. That one difference decides most of the rest.

What's the core difference between JustCall and TopReach?

JustCall describes itself as a business phone system with CRM integrations. It handles inbound and outbound calls, IVR menus, routing and texting, and logs activity to the CRM you already run. Its Sales Dialer is a separate product on the SalesPro plan for high-volume outbound.

TopReach is a CRM built for teams that sell by phone. Contacts, the deals pipeline, the dialer, texting and automatic follow-ups share one record, so there's no integration to keep in sync. It has no IVR menus or inbound queues.

Which dialer modes does each include, and on which plan?

On JustCall, the power dialer starts on Pro at $49 a user a month billed annually ($69 monthly). Multi-line dialing, a power and dynamic dialer and a predictive dialer of up to 10 lines are on SalesPro, which is quote only and billed annually.

On TopReach, every caller's $99 phone license covers power and parallel dialing, local presence and AI call summaries, with 3,000 minutes a month. There's no dialer tier to upgrade to and no quote.

Which one costs less?

Per user, JustCall. Pro is $49 a user billed annually, while one TopReach caller is $158 a month with a yearly seat and a number. JustCall's minimum of 2 licenses narrows the gap for a solo caller, and its price doesn't include a CRM or multi-line dialing.

So the honest test is this: if you already pay for a CRM you plan to keep and you only need a power dialer, JustCall will usually cost less. If you'd be buying a CRM anyway, or you want parallel dialing without a quote, add those to JustCall's figure before you compare.

Can you use JustCall and TopReach together?

You can run both, but they won't share call history on their own: TopReach has no built-in JustCall integration. It has a public API with keys and webhooks if you want to connect them yourself. Teams that split the work usually keep the support line in the phone system and outbound calling and the pipeline in TopReach.

What rules apply whichever you choose?

Outbound calling in the US falls under the TCPA, the National Do Not Call Registry and the Telemarketing Sales Rule, whose 3% abandoned-call limit matters for parallel and predictive dialing. Canada has the National DNCL and CASL. TopReach keeps your own do-not-call list and handles texting opt-outs, but it doesn't scrub numbers against the national registry. This is general information, not legal advice.

FAQ

Common questions

For a team that mostly calls out, TopReach: power and parallel dialing come with every caller's $99 phone license, and the CRM is built in. JustCall fits better when you also run an inbound line with IVR and routing, or when you're keeping your CRM and only need a power dialer.

Keep reading

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