A JustCall alternative where the CRM and the dialer are one product.

What is JustCall, and who is it for?

JustCall is a cloud phone system and AI communication platform for sales and support teams. Its homepage pitches one platform for every call, text and follow-up, and its plans cover both inbound and outbound work.

On the inbound side, IVR and call menus start on the Team plan, and the Pro plan adds intelligent call routing and queue callback. On the messaging side, JustCall offers SMS, MMS and a shared WhatsApp inbox, with bulk SMS campaigns from Pro. The Pro Plus plan adds AI features such as call scoring, real-time agent assist and sentiment analysis, and JustCall sells an AI voice agent as an add-on. Its Business plan adds single sign-on and enterprise compliance such as HIPAA and GDPR, with a 10-licence minimum.

JustCall doesn't replace your CRM; it connects to it. Its integrations page lists 100+ CRMs and business tools, including HubSpot, Salesforce, Pipedrive, Zoho CRM, Close, Freshsales and Follow Up Boss.

How do JustCall's dialers work?

JustCall's Sales Dialer has three campaign types, and they sit on different plans. Its help center describes them this way:

• Power dialer: dials one number at a time and can be assigned to only one team member. It's available on Pro, Pro Plus, Business and SalesPro.
• Dynamic dialer: also one contact at a time, but the campaign can be shared across the team and new leads can be added while it runs. It's on SalesPro.
• Predictive dialer: dials several contacts per agent at once. JustCall's predictive dialer page says up to 10 numbers per agent. It's part of SalesPro, which JustCall prices by quote.
• What this means for buying: a single rep calling down their own list needs only the power dialer on Pro, while a team sharing one live list, or dialing several numbers per agent, needs SalesPro.

How is TopReach's parallel dialer different from a predictive dialer?

A parallel dialer works for a single rep, while a predictive dialer paces calls across a group of agents. Both dial more than one number at a time, and both can connect someone when nobody is free to talk.

In TopReach, parallel mode calls several numbers at once and connects the rep to whoever picks up. When two people answer, one gets dropped. That's acceptable on a big cold list where most calls go unanswered, and the wrong choice for warm leads, customers or high-value contacts. Power mode, which calls one number after another, is the safer default for those.

Any dialer that can connect a call with no rep free creates abandoned calls. In the US, the Telemarketing Sales Rule limits abandoned calls to 3% of answered calls per calling campaign, measured over 30 days. JustCall's own predictive dialer page talks about throttling as abandonment nears that ceiling. Whichever tool you use, watch the rate.

TopReach doesn't have a predictive dialer. If you run a floor of agents working one shared high-volume list, JustCall's SalesPro is built for that. If you're a small team where each rep works their own list, TopReach's power and parallel modes cover it on the standard licence.

When is JustCall the better choice?

JustCall is the better choice when inbound calls are a big part of the job or when you want to keep your current CRM. TopReach has no IVR menus, no call routing and no inbound queues.

• Your team answers a support or sales line and needs menus, routing and queue callback.
• You're happy with HubSpot, Salesforce, Pipedrive or another CRM on JustCall's list and want calls logged there.
• You want WhatsApp alongside SMS, AI call scoring and coaching, or an AI voice agent to cover calls your team can't answer. TopReach's AI covers live call transcripts, AI call summaries and AI voices for voicemail.
• You run a larger floor that would use a predictive dialer on shared campaigns.
• You need numbers abroad. JustCall's pricing page lists local numbers in 70+ countries; TopReach serves Canada and the US.

When does TopReach fit better?

TopReach fits better when a small team spends its day calling out and following up, and wants the list, the calls and the pipeline in one place.

Because TopReach is the CRM, there's no integration to set up or watch. A call outcome, a text reply and a deal update land on the same contact record. Saved lists and dynamic lists that fill from rules decide who gets called, and automatic follow-up decides what happens when nobody answers: a voicemail, then a text or an email on the days you choose.

Managers get what they need to coach a small floor: they can listen in, whisper to the rep or barge in on a live call, review recordings under the workspace's recording setting, and compare conversations and outcomes per rep on leaderboards. Team roles for owners, managers and reps keep each person's view focused.

Pricing is published in full, including parallel dialing. Teammates who don't call, such as an account manager or an owner who only checks the pipeline, need a seat but no phone licence. TopReach is based in Canada and serves teams in Canada and the US, so it suits teams calling on one or both sides of that border.

How does pricing compare for a small team?

JustCall costs less per user for the phone system, and TopReach includes the CRM and parallel dialing at a published price.

JustCall is listed at $29 per user a month for Team, $49 for Pro and $89 for Pro Plus, billed annually, or $39, $69 and $109 billed monthly, with a 2-licence minimum, on their pricing page (checked November 2026). The Power Dialer starts on Pro. Business and SalesPro, which includes the predictive and dynamic dialers, are quote-based. JustCall offers a 14-day free trial.

TopReach is $55 a seat a month, or $49 billed yearly. Each caller adds a $99-a-month phone licence with 3,000 minutes and both dialer modes. Numbers are $10 a month each.

Take three callers and one manager who doesn't call. On TopReach with monthly billing: four seats at $55, three licences at $99 and three numbers at $10, for $547 a month, CRM included. Three JustCall Pro users are listed at $147 a month billed annually, or $207 billed monthly, before your CRM, numbers and add-ons. If you'd keep paying for a CRM anyway, JustCall Pro costs less. If you'd be paying for a CRM only to sit behind the phone system, add that in before you compare.

What rules apply to outbound calling and texting?

The same rules apply whichever dialer you choose. This is general information, not legal advice.

• TCPA: autodialed or prerecorded calls and texts to cell phones generally need prior express consent, and a dropped voicemail counts as prerecorded. Many states have their own mini-TCPAs.
• National Do Not Call Registry: telemarketing calls must respect it. TopReach keeps your own do-not-call list and handles texting opt-outs, but doesn't scrub numbers against the national registry.
• Telemarketing Sales Rule: includes the 3% abandoned-call limit that parallel and predictive dialing can push against.
• Caller ID: the Truth in Caller ID Act bars sending misleading caller ID to defraud or cause harm, and carriers check calls with STIR/SHAKEN.
• Call recording: some US states require everyone on the call to consent.
• Canada: the CRTC's rules include the National DNCL, and CASL covers commercial texts and emails. Check with your counsel before you start.