An Aircall alternative for teams whose calls are mostly outbound.

What is Aircall, and who is it built for?

Aircall is a cloud phone system for sales and support teams. It describes itself as an AI-powered customer communications platform, and its site names small and mid-market businesses with high volumes of customer conversations as its focus.

Its plans center on handling calls well, especially inbound ones. Its entry Essentials plan lists IVR menus, call queues, call recording, SMS and MMS, and a shared inbox, and the higher plans include all of it. The Professional plan adds smart routing, queue callback, live monitoring with whisper and barge, the Power Dialer and AI call summaries. Aircall also sells AI voice agents that answer calls after hours or when the team is busy.

Aircall is not a CRM. It is built to connect to one, and it lists 250+ integrations, including Salesforce, HubSpot, Pipedrive, Zoho CRM and Microsoft Dynamics, so calls get logged in the system your team already uses.

When is Aircall the better choice?

Aircall is the better choice when most of your calls come in rather than go out, or when you need one phone system for a whole company. TopReach has no IVR menus and no inbound call queues, so it can't replace a support line or a front desk.

• Your team answers a support or sales line and needs callers routed by menu, queued and offered a callback.
• You need numbers in many countries. Aircall's business phone system page lists local and international numbers in 100+ countries.
• You already run Salesforce, HubSpot or another CRM you're happy with, and you want a phone system that logs calls there.
• You want AI voice agents that answer calls for you. TopReach's AI covers live call transcripts, AI call summaries and AI voices for voicemail, not answering calls.
• Your reps make long calls within the US and Canada. Aircall's pricing page lists unlimited calls within the US and Canada, subject to its terms, while a TopReach phone licence includes 3,000 minutes a month.

When does a CRM with a built-in dialer fit better?

A CRM with a built-in dialer fits better when the work is a list of people to call, a lot of follow-up and a pipeline to move, and when the same small team does all three.

That describes a lot of small teams: outbound sales reps, agencies booking meetings, insurance and mortgage brokers, recruiters, and founders or nonprofits raising money by phone. For them, the phone system and the CRM are really one job. Splitting it across two tools means two logins, two bills and an integration to watch. When the integration hiccups, call notes land in the wrong place or not at all.

In TopReach, the call, the outcome, the follow-up and the deal sit on the same record. You build a saved list or a dynamic list that fills itself from rules, start the dialer and work through it. When a call isn't answered, TopReach can drop a voicemail and then send a text or an email on the days you choose. Managers see conversations and outcomes per rep, with leaderboards.

How do the Aircall and TopReach dialers compare?

Both have a power dialer, but only TopReach has a parallel mode. Aircall's Power Dialer is on the Professional plan. Its pricing page says you can import up to 1,000 numbers and dial them in sequence, with time between calls for notes and tags. Aircall's own sales dialer guide lists one simultaneous line per rep.

TopReach includes both modes in the same $99 phone licence. Power mode calls one number after another, so whoever answers reaches a rep. Parallel mode calls several numbers at once and connects the rep to whoever picks up. When two people answer at the same moment, one of them gets dropped.

That trade-off decides when to use each. Parallel mode makes sense on a big cold list where most calls go unanswered. It's the wrong choice for warm leads, existing customers or anyone you can't afford to hang up on. In the US, the Telemarketing Sales Rule also limits abandoned calls to 3% of answered calls per campaign, measured over 30 days, so a team using parallel mode for telemarketing needs to watch that rate.

How does pricing compare for a small outbound team?

Aircall costs less per user for the phone system alone, and TopReach includes the CRM. Which one is cheaper overall depends on what you'd pay for a CRM next to Aircall.

Aircall is listed at $30 per licence a month for Essentials and $50 for Professional, billed annually, with a 3-licence minimum, on their pricing page (checked November 2026). Its FAQ says annual plans are 25% cheaper than monthly. Extra numbers are listed at $6 a month each. Since the Power Dialer is on Professional, an outbound team would likely compare against the $50 plan.

TopReach is $55 a seat a month, or $49 billed yearly. Each person who calls also needs a $99-a-month phone licence, which covers power and parallel dialing and includes 3,000 minutes. Extra minutes come in packs of 1,000, 5,000 or 10,000 minutes. Phone numbers are $10 a month each.

Take a team of four callers and one manager who doesn't call. On TopReach with monthly billing, that's five seats at $55, four phone licences at $99 and four numbers at $10: $711 a month, with the CRM included. Four Aircall Professional licences for the callers are listed at $200 a month billed annually, before the CRM you connect it to and before numbers or add-ons. If you already pay for a CRM you plan to keep, Aircall will usually cost less.

What should you check before you switch?

Check how much of your phone work is inbound, which tools your calls need to reach, and which features you'd give up. A short list:

• Inbound volume: if customers call you often and need routing, you'll still need a phone system with IVR and queues.
• Integrations: TopReach has no built-in integrations with other CRMs or tools. It has a public API with keys and webhooks for teams that want to connect their own.
• Caller ID: TopReach's local presence shows each callee one of your numbers with their area code, or one from their province or state. You buy the numbers, at $10 a month each.
• Scripts and AI: TopReach shows your call script on the call screen, with the contact's details filled in, and its AI writes a summary of every transcribed call.
• Minutes: estimate each caller's monthly minutes against the 3,000 included, and decide whether to turn on auto top-up.
• Your data: export contacts as a spreadsheet. TopReach finds the phone column on import and can merge duplicates.

What rules apply to outbound calling and texting?

Outbound calling and texting are regulated in both the US and Canada, whichever tool you use. This is general information, not legal advice.

• TCPA: autodialed or prerecorded calls and texts to cell phones generally need the person's prior express consent, and a dropped voicemail counts as a prerecorded message. Many states add their own mini-TCPA rules.
• National Do Not Call Registry: telemarketing calls must respect it. TopReach keeps your own do-not-call list and handles texting opt-outs, but it doesn't scrub numbers against the national registry.
• Telemarketing Sales Rule: covers telemarketing calls, including the 3% abandoned-call limit that parallel dialing can push against.
• Caller ID: the Truth in Caller ID Act bars sending misleading caller ID to defraud or cause harm, and carriers check calls with STIR/SHAKEN. Calling from local numbers you own is different from spoofing.
• Call recording: some US states require everyone on the call to consent before recording.
• Canada: the CRTC's rules include the National DNCL, and CASL covers commercial texts and emails. Check with your counsel before you start.