A Dialpad alternative for small teams that sell by phone.

What is Dialpad, and which product would you compare?

Dialpad is an AI platform for customer experience, sold as four products, and its information page names enterprise and mid-market organizations, contact centers and sales teams as its focus. For an outbound sales team, the closest match is usually Dialpad Sell, or Dialpad Support if you want the Power Dialer its pricing page lists there.

The prices below are listed on Dialpad's pricing page (checked November 2026), per user a month, billed annually:

• Dialpad Connect, for calling, messaging and meetings: Standard at $15 ($27 billed monthly), Pro at $25 ($35 billed monthly), which adds key CRM integrations, and Enterprise, which is contact sales.
• Dialpad Sell, for outbound sales: Essentials at $39 ($49 billed monthly), with unlimited domestic US and Canada minutes, AI transcripts, call recording and CRM integrations; Advanced at $59, which adds local presence dialing and voicemail drop; and Premium at $79.
• Dialpad Support, a contact center: Essentials at $89, with omnichannel routing, the Power Dialer and local presence dialing; Advanced at $119; and Premium at $149.
• Dialpad Resolve, AI agents for voice and digital conversations, priced by conversation through sales.

When is Dialpad the better choice?

Dialpad is the better choice when you need a phone system for the whole company, a contact center, or AI agents. TopReach covers none of those: it has no IVR menus, no inbound call queues and no AI agents.

• Everyone in the company needs a business line, with a multi-level auto attendant routing callers to the right person or department.
• You run a support team that needs a contact center with routing, queues and workforce tools.
• You want AI live coaching. Both include AI transcripts and call summaries; Dialpad adds coaching on top.
• Your reps talk for long stretches. Dialpad Sell lists unlimited domestic US and Canada minutes, while a TopReach phone licence includes 3,000 minutes a month.
• You're keeping Salesforce, HubSpot or Zoho as your CRM and want the phone system to sync with it.

When does a CRM with a built-in dialer fit better?

A CRM with a built-in dialer fits better for a small team, roughly 2 to 20 people, whose main phone work is calling out and following up, and who'd rather run one product than a phone system plus a CRM.

In TopReach, the contacts, the deals pipeline, the dialer, the text inbox and the follow-up all live together. A rep builds a saved list or a dynamic list that fills itself from rules, starts the dialer and works through it. Every outcome lands on the contact's timeline. When nobody answers, TopReach can drop a voicemail and then send a text or an email on the days you choose.

Managers can listen in, whisper or barge in on live calls, review recordings according to the workspace's recording setting, and compare conversations and outcomes per rep on leaderboards. People who don't call, such as an owner who only watches the pipeline, need a seat but no phone licence. TopReach is based in Canada and serves teams in Canada and the US.

How do the dialers compare?

Dialpad's pricing page lists a Power Dialer on its Support plans, and its sales dialer page describes a power dialer as a kind of auto dialer for sales. Its Sell Advanced plan adds local presence dialing and voicemail drop. In TopReach, dropping a voicemail is part of the automatic follow-up on unanswered calls, which can also send a text or an email on the days you choose.

TopReach includes two modes on one $99 phone licence. Power mode calls one number after another, so whoever answers reaches a rep. Parallel mode calls several numbers at once and connects the rep to whoever picks up. When two people answer together, one gets dropped. Use parallel on large cold lists where most calls go unanswered, and power mode for warm leads, customers and anyone high-value.

Abandoned calls matter for parallel dialing. In the US, the Telemarketing Sales Rule limits abandoned calls to 3% of answered calls per calling campaign, measured over 30 days, so a team using parallel mode for telemarketing should watch its rate.

On caller ID, both have local presence. Dialpad lists it on Sell Advanced and its Support plans. TopReach includes it with the phone licence: each call shows one of your numbers with the callee's area code, or one from their province or state, and you pay $10 a month a number.

How does pricing compare for a small sales team?

Dialpad Sell costs less per user than TopReach, and TopReach includes the CRM. The fair comparison depends on whether you'd pay for a CRM next to Dialpad.

Take three callers and one manager who doesn't call. On TopReach with monthly billing, that's four seats at $55, three phone licences at $99 and three numbers at $10: $547 a month, CRM and local presence included. On Dialpad's listed prices, three Sell Essentials users are $117 a month billed annually, three Sell Advanced users with local presence are $177, and three Support Essentials users with the Power Dialer are $267, each before your CRM and any add-ons.

If you already pay for a CRM you plan to keep, Dialpad will usually cost less. If the CRM would exist only to sit behind the phone system, include its price before you decide. Dialpad offers a 14-day free trial of Connect, and TopReach has a 14-day free trial.

What should you check before switching?

Check who else in your company relies on the phone system, and which features you'd give up.

• Company phones: if staff outside the sales team use Dialpad for their own lines or an auto attendant, they'll still need a phone system.
• Inbound calls: TopReach has no IVR menus or call queues.
• AI: TopReach transcribes calls, writes call summaries and voices your voicemails. It has no AI agents or live coaching.
• Integrations: TopReach has no built-in integrations, but it has a public API with keys and webhooks.
• Minutes: estimate each caller's monthly minutes against the 3,000 included. Extra minutes come in packs of 1,000, 5,000 or 10,000, with optional auto top-up.
• Texting: TopReach texting is two-way SMS and MMS with replies in a shared inbox. Check that it covers how your team messages customers.
• Your data: export contacts as a spreadsheet. TopReach finds the phone column on import and can find and merge duplicates.

What rules apply to outbound calling and texting?

The same rules apply whichever tool you use. This is general information, not legal advice.

• TCPA: autodialed or prerecorded calls and texts to cell phones generally need prior express consent, and a dropped voicemail counts as prerecorded. Many states add their own mini-TCPAs.
• National Do Not Call Registry: telemarketing calls must respect it. TopReach keeps your own do-not-call list and handles texting opt-outs, but doesn't scrub numbers against the national registry.
• Telemarketing Sales Rule: includes the 3% abandoned-call limit that parallel dialing can push against.
• Caller ID and local presence: the Truth in Caller ID Act bars sending misleading caller ID to defraud or cause harm, and carriers check calls with STIR/SHAKEN.
• Call recording: some US states require everyone on the call to consent.
• Canada: the CRTC's rules include the National DNCL, and CASL covers commercial texts and emails. Check with your counsel before you start.