Head to head

Aircall vs TopReach: an inbound-first phone system, or an outbound-first CRM

Choose Aircall if most of your calls come in and you need IVR menus, queues and AI voice agents on a phone system that logs to your CRM. Choose TopReach if your team mostly calls out and wants the CRM, power and parallel dialing and texting in one place, including on the phone.

By TopReach Research · Updated

At a glance

What Aircall is
A customer communication platform: a business phone system synced to your CRM through 250+ integrations. Essentials is $30 and Professional $50 per license a month billed annually, with a 3-license minimum.
What TopReach is
A CRM with a built-in power dialer, parallel dialer and two-way texting, on the web and in iPhone and Android apps. $55 a seat a month ($49 yearly) plus a $99 phone license per caller.
Dialers
Aircall's Power Dialer is on Professional and dials up to 1,000 numbers in sequence on desktop and web. It has no multi-number dialer. TopReach includes power and parallel dialing for every caller.
Inbound calls
Aircall has IVR, call queuing and AI Voice Agents on every plan, with smart routing and queue callback on Professional. TopReach has no IVR menus, queues or AI agents.
On the phone
Aircall says mobile devices using its app cannot use the Power Dialer. The TopReach app power and parallel dials.
Checked
Aircall facts from Aircall's pricing page, help center and App Store listing, checked November 7, 2026.

The verdict

Aircall or TopReach?

Choose Aircall if…

  • Most of your calls come in and need IVR menus, call queues and queue callback.
  • You're keeping Salesforce, HubSpot, Pipedrive or another of its 250+ integrations.
  • You want AI voice agents answering calls: every plan includes 50 AI Voice Agents minutes a month.
  • Your reps make long calls in the US and Canada, where Aircall lists calling as unlimited (Terms of Use apply).
  • You have three or more callers who work from a desk and you want a lower per-user price: Professional is $50 billed annually.

Choose TopReach if…

  • Your team mostly calls out from lists and wants the CRM built in.
  • You want parallel dialing: Aircall has no multi-number dialer.
  • Your reps dial from their phones: Aircall's app can't run its Power Dialer.
  • You'd rather pay one company for the CRM and the calling than run a phone system next to a separate CRM.
  • You want follow-up after a missed call to run on its own: a voicemail drop, then a text or email on the days you choose.

Switching rather than choosing? Read the Aircall alternative page. Every Aircall plan is on Aircall pricing, and ours is on TopReach pricing.

Decision table

Which one fits, need by need

Aircall facts come from Aircall's own pages, checked November 7, 2026. The feature and mobile tables link each source, and every source is listed at the end of the page.
Aircall or TopReach by need
NeedBetter fitWhy
Outbound list callingTopReachAircall's Power Dialer (Professional) dials up to 1,000 imported numbers in sequence, on desktop and web, and Aircall has no multi-number dialer. TopReach includes power and parallel dialing on every caller's phone license.
Inbound support lineAircallIVR, basic call flows and call queuing from Essentials; smart routing and queue callback on Professional; AI Voice Agents on every plan. TopReach has none of these.
Mobile dialingTopReachAircall's help center says mobile devices using the Aircall app cannot use the Power Dialer. The TopReach app power and parallel dials.
TextingEitherAircall has SMS and MMS from Essentials, with 4,000 outbound messages per user a month. TopReach has two-way SMS and MMS in a shared inbox, plus automatic follow-up texts.
CRMTopReach, unless you keep yoursAircall connects to your CRM through 250+ integrations. TopReach is the CRM, with contacts, companies and a deals pipeline, and has no built-in integrations (it has a public API).
Long callsAircallAircall lists unlimited calls within the US and Canada (Terms of Use apply). A TopReach phone license includes 3,000 minutes a month, with packs for more.
AI that answers callsAircallEvery Aircall plan includes AI Voice Agents (50 minutes a month). TopReach's AI transcribes and summarizes calls; it has no AI agents that answer or make calls.
Price for 1 callerAircallAircall Professional: $150 a month billed annually (you pay for 3 licenses). TopReach: $158 with yearly seats, including the CRM and 1 number.
Price for 5 callersAircallAircall Professional: $250 a month billed annually. TopReach: $790 with yearly seats, including the CRM and 5 numbers.
Price for 15 callersAircallAircall Professional: $750 a month billed annually. TopReach: $2,370 with yearly seats, including the CRM and 15 numbers.

Worked examples

What 1, 5 and 15 callers pay on each

Aircall's Power Dialer is on Professional, so the table uses Professional with Aircall's 3-license minimum: one caller still pays for 3 licenses, $150 a month billed annually.
Monthly cost for 1, 5 and 15 callers: Aircall and TopReach
CallersTopReach, yearly seatsTopReach, monthlyAircall Professional, billed annuallyAircall Professional, billed monthly
1 caller$158$164$150$210
5 callers$790$820$250$350
15 callers$2,370$2,460$750$1,050

A month, in US dollars. TopReach: a seat ($49 yearly or $55 monthly), a $99 phone license with 3,000 minutes and one $10 number per caller. Aircall: Professional at $50 billed annually or $70 monthly per license, 3-license minimum, from Aircall's pricing page, checked November 7, 2026.

  • Aircall's figure has no CRM. Add your CRM's per-seat price unless you already pay for one.
  • Aircall's figure includes unlimited US and Canada calling (Terms of Use apply) and 1 local or toll-free number per plan; extra numbers are $6 a month each. TopReach's includes 3,000 minutes and one number per caller.
  • Parallel dialing isn't available on Aircall at any price. It's already in TopReach's figure.
  • Aircall doesn't list local presence; it sells Branded caller ID at $0.08 per call. TopReach's local presence comes with the phone license.
  • Aircall's monthly prices are higher than annual ($70 against $50 for Professional). On TopReach, yearly billing lowers the seat only, to $49.

Side by side

Feature by feature

What each one includes. The Aircall column links the page each fact comes from.
TopReach and Aircall features
FeatureTopReachAircallSource
What it isA CRM with a power dialer, parallel dialer and two-way texting built inA business phone system synced to your CRM through 250+ integrations
CRM and deals pipelineBuilt in: contacts, companies, deals pipeline, tasks and notesConnects to your CRM (250+ integrations)
Power dialerEvery caller, on the phone licenseProfessional: up to 1,000 numbers dialed in sequence, on desktop and web
Parallel dialing (several numbers at once)Every caller, on the phone licenseNo. Its 'parallel calls' means holding one call to place a second, 'a maximum of 2 calls'
IVR menus and queuesNoIVR and call queuing from Essentials; smart routing and queue callback on Professional
AILive transcripts and AI call summaries on the phone licenseAI call summary on Professional; AI Voice Agents on every plan; AI Assist Pro add-on at $49 a seat
Listen, whisper and bargeYesProfessional
TextingTwo-way SMS and MMS, shared inbox, automatic follow-up textsSMS and MMS from Essentials; 4,000 outbound messages per user a month
Local presenceIncluded with the phone license; numbers $10 a month eachNot listed. Branded caller ID at $0.08 per call; extra numbers $6 a month
Minutes3,000 per caller a month, then packsUnlimited within the US and Canada (Terms of Use apply)
IntegrationsNo built-in integrations; a public API with keys and webhooks250+ integrations, full API access on Professional
MinimumNone3 licenses on every plan (25 listed for Enterprise)
Free trial14-day free trial'Free access' to test the platform; no length stated

On the phone

What each phone app can do

From Aircall's own help docs and app listings, and from our app. The full table of sales apps is on mobile sales dialers compared.
TopReach and Aircall on iPhone and Android
On the phoneTopReachAircallSource
AppsTopReach for iPhone and AndroidAircall for iOS and Android
Power dial on the phoneYesNo: 'Mobile devices using the Aircall application cannot use the Power Dialer.'
Parallel dial on the phoneYesNo multi-number dialer on any device
CRM in the appContacts, deals and TodayNo CRM; calls log to its CRM and helpdesk integrations

Guide

How to choose between Aircall and TopReach

Aircall and TopReach solve different halves of phone work. Aircall is strongest when calls come in and need routing; TopReach is built for a team working down a list and moving deals. Here's how to tell which half is yours.

What's the core difference between Aircall and TopReach?

Aircall is a phone system. Its plans center on handling calls well: IVR menus, queues, routing, recordings, a shared inbox, AI voice agents, and 250+ integrations that log activity to the CRM you already use.

TopReach is the CRM. Contacts, the deals pipeline, power and parallel dialing, texting and automatic follow-ups share one record. It has no IVR menus, queues or AI agents, so it can't replace a support line.

Does Aircall have a parallel dialer?

No. Aircall's pricing table lists 'Parallel calls' on every plan, but its help center defines that as putting an active call on hold to start a second one, with a maximum of 2 calls active at once. That's call handling, not dialing several numbers at the same moment.

Aircall's Power Dialer, on Professional, dials an imported list of up to 1,000 numbers in sequence, with time between calls for notes, on desktop and web. TopReach's parallel mode rings several numbers at once and connects the rep to whoever answers; keep it for big cold lists, because when two people answer, one gets dropped.

Which one costs less?

For three or more callers who already have a CRM, Aircall. Professional is $50 a license a month billed annually; one TopReach caller is $158 with a yearly seat and a number. Aircall's figure has no CRM and no parallel dialing, so add a CRM if you'd be buying one.

Below three callers the minimum changes the math: one or two Aircall callers still pay for 3 licenses ($150 a month on Professional, billed annually). TopReach has no minimum, so a solo caller pays for one seat and one license.

Can you keep Aircall for inbound and use TopReach for outbound?

Yes, but they won't share call history on their own: TopReach has no built-in Aircall integration. It has a public API with keys and webhooks for teams that want to connect them. Teams that split the work keep the support line in Aircall and outbound calling and the pipeline in TopReach.

FAQ

Common questions

For a team that mostly calls out from lists, TopReach: it includes the CRM and both power and parallel dialing, on the web and the phone. For a team that mostly answers calls, or needs IVR, queues and AI voice agents, Aircall.

Keep reading

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