Guide
How to choose between Dialpad and TopReach
Dialpad sells a phone platform in four products, and where its dialers sit surprises people. TopReach is one product: a CRM with the dialer inside. Here's how to line them up.
What's the core difference between Dialpad and TopReach?
Dialpad is a communications platform for a whole company: Connect for calls, messaging and meetings, Sell for outbound teams, Support for contact centers and Resolve for AI agents. It connects to the CRM you already run.
TopReach is a CRM for teams that sell by phone. Contacts, deals, the dialer, texting and automatic follow-ups share one record. It has no IVR menus or contact center routing.
Where does Dialpad put its dialers?
Not where most people expect. Dialpad's feature comparison marks the Power Dialer as N/A on every Sell plan and included on Support Essentials, Advanced and Premium. So a sales team that wants Dialpad's Power Dialer buys its contact center product.
Dialpad Dialer is a separate progressive dialer that connects only answered calls to available agents and supports N:1 lines per agent. Dialpad's help center says it needs Sell Premium ($79 a user billed annually) or Support with the Dialer add-on.
TopReach puts power and parallel dialing on one $99 phone license, for every caller.
Which one costs less?
Per user, Dialpad. Support Essentials is $89 a user billed annually and Sell Premium $79; one TopReach caller is $158 with a yearly seat and a number.
But Dialpad's figure leaves out three things TopReach's includes: a CRM, dialer minutes (excluded from Dialpad's unlimited minutes, rate not stated) and the local number package local presence needs (sold separately, price not stated). Get those three numbers from Dialpad before you compare.
Can you use Dialpad and TopReach together?
Some companies keep Dialpad Connect as the company phone system and give the sales team TopReach. They won't share call history on their own, because TopReach has no built-in Dialpad integration; it has a public API with keys and webhooks.
