Inbound mortgage leads
People who asked about a purchase or refinance online or by form, called back as soon as possible.
Aim for: A short needs conversation and an application started, or an appointment for one.
Opener 1 · Friendly
The expected callback
“Hi First name, it's My first name with [your company], NMLS [number]. You asked about [buying a home / refinancing], and I'm calling to help. Is now a good time?”
Why: Your company and NMLS ID up front are honest and let a careful borrower look you up.
“I'll ask a few questions about what you're trying to do, and then I can tell you what options make sense. It takes about ten minutes.”
Why: Sets the length and the reason for the questions before you ask them.
Opener 2 · Direct
Straight to the goal
“Hi First name, My first name with [your company], NMLS [number], following up on your mortgage inquiry. Are you looking to buy, or to refinance a home you own?”
Why: One question that sorts the whole call.
“Got it. I can't quote a real rate until I know more, because it depends on your credit, down payment and the loan. Can I ask a few quick questions?”
Why: Explains why there's no instant rate, honestly, and turns it into the next step.
Questions to ask
“What's the goal: a new home, a lower payment, cash out, or something else?”
Why: The goal decides the loan type and the numbers that matter.
“What's your timeline? Are you house-hunting now, or planning ahead?”
Why: Urgency sets your follow-up and whether a pre-approval is needed this week.
“Are you working with a real estate agent yet?”
Why: On a purchase, the agent is part of the team. If they don't have one, you may be able to help.
“Roughly how much are you planning to put down, and do you know about where your credit is?”
Why: Two numbers that shape options. Ask them plainly and without judgment.
The ask
“The next step is a short application so I can give you real numbers. Can we do it now, or would [day] at [time] be better?”
Why: A clear next step with a choice, and no rate promised before the application.
