A Mojo Dialer alternative: a modern CRM and dialer for real estate prospecting.

What is Mojo Dialer, and who is it for?

Mojo is a prospecting platform for real estate agents. It calls its dialer 'a high-quality, non-VoIP prospecting tool' and sells it alongside a lead manager and lead data, each priced per product.

Every active user needs Agent Access at $10 a month, which includes the Lead Manager for contacts, imports, notes and activity tracking. The Single Line Dialer is $89 a license a month with unlimited minutes. The Triple Line Dialer is $139 and says it can 'dial up to three numbers simultaneously', with Mojo claiming 'up to 300 calls per hour'. Mojo says 'Each agent who dials simultaneously must have their own dialer license.'

Add-ons include Mojo Voice at $30 a month to connect without your own phone, Call Recording at $25 and Mojo Caller ID at $10. US data subscriptions include Neighborhood Search at $49, Expired Leads at $50 per area, FSBO and FRBO at $25 per county, Skip Tracer at $49 and Pre-Foreclosures at $49, each a month. Mojo says 'All Mojo subscriptions are prepaid monthly with no long-term contracts, setup fees or cancellation penalties.' Outside CRMs connect through API Nation and Zapier.

When is Mojo the better choice?

Mojo is the better choice when the lead data matters as much as the dialer, or when you want unlimited minutes on a simple month-to-month plan.

• You want expireds, FSBOs, FRBOs, pre-foreclosures and neighborhood search bundled with your dialer. TopReach doesn't sell lead data.
• You want month-to-month pricing with unlimited minutes and a three-line dialer: $149 a month for one agent with Agent Access.
• You prefer calling over your own phone line instead of over the internet. Mojo says 'You can connect using your cell phone, desk phone or SIP Voice service by calling in to the server number.'
• You're a solo agent who mostly needs to work fresh expired and FSBO lists every morning and doesn't need a pipeline or texting.

When does a CRM with a built-in dialer fit better?

A CRM with a built-in dialer fits better when the calls are only the start: you follow up for months, text as often as you call, and need to see every seller and buyer on a pipeline.

Real estate prospecting is long follow-up. An expired owner who says 'not now' in March may list in September. In TopReach, every call, text, email and note sits on the contact's timeline, tasks and reminders bring them back at the right time, and each deal moves along a pipeline that shows the value at every stage.

You build a saved list, or a dynamic list that fills itself from rules, such as everyone you spoke to last month who asked for a callback. The call script shows on the call screen with the homeowner's name filled in. When a call isn't answered, TopReach can drop a voicemail and then send a text or an email on the days you choose. Team leads see conversations and outcomes per agent, with leaderboards, and can coach live calls.

How do the Mojo and TopReach dialers compare?

Both dial more than one number at a time. Mojo sells two licenses: the Single Line Dialer at $89, which dials one contact at a time, and the Triple Line Dialer at $139, which calls up to three at once. Its dialer page also mentions double-line dialing.

TopReach has two modes on the same $99 phone license. Power mode calls one number after another, so whoever answers reaches you; it suits your sphere, past clients and callbacks. Parallel mode rings several numbers at once and connects you to whoever picks up first; it suits large cold lists where most calls go unanswered.

With any multi-line dialer, when two people answer at the same moment, one is dropped. In the US, the Telemarketing Sales Rule limits abandoned calls to 3% of answered calls per campaign over 30 days, and Canada's limit is 5%. Agents calling homeowners in parallel need to watch that rate, and switch to power mode or fewer lines if it climbs.

Can you dial from your phone?

Both can. Mojo's mobile apps page says 'Call leads directly from your smartphone using Mojo's Power Dialer.', with updates syncing back to the Mojo CRM, and its App Store listing notes that carriers without simultaneous voice and data need Wi-Fi to make calls. Mojo's App Store and Google Play listings describe Mojo as 'our industry leading multi-line power-dialer'. Mojo's pages don't spell out whether the app itself dials three lines at once.

The TopReach app for iPhone and Android runs power and parallel sessions: pick a call list, tap Power or Parallel, and the next lead, the live call and the call script share one screen. Parallel shows when your workspace has it turned on. Calls go out over Wi-Fi or mobile data from your business numbers, and the app also holds one inbox for every number's texts, a Today list of callbacks and tasks, and your contacts and deals.

How does pricing compare for a calling team?

Mojo costs less for the dialer, with unlimited minutes, and sells the lead data too. TopReach costs more and includes a fuller CRM, texting, recording, AI summaries and both dialer modes, but no data.

For one agent who calls, TopReach is $164 a month with one number on monthly billing, or $158 with the seat billed yearly. Mojo is $149 a month for Agent Access and the Triple Line Dialer, or $99 with the Single Line Dialer. Adding Call Recording ($25), Mojo Caller ID ($10), one Expired Leads area ($50) and one FSBO county ($25) to the triple-line setup brings it to $259 a month.

For a team of three agents who all call, TopReach is $492 a month with three numbers on monthly billing, or $474 with the seats billed yearly. Three Mojo agents on the Triple Line Dialer are $447 a month before add-ons and data. If you'd buy lead data elsewhere to use with TopReach, add that cost before you compare.

What should you check before you switch?

Check where your leads will come from, how many minutes you use and what you'd give up. A short list:

• Lead data: TopReach doesn't sell lists. Decide where your expired, FSBO or other lists will come from before you cancel Mojo's data subscriptions.
• Minutes: estimate each agent's monthly minutes against the 3,000 included. Extra minutes come in packs of 1,000, 5,000 or 10,000.
• Do-not-call lists: TopReach keeps your own do-not-call list and handles texting opt-outs, but it doesn't scrub numbers against the national registry, so check purchased lists before you call.
• Numbers: TopReach can move existing numbers over, or you can buy local numbers in your farm area at $10 a month each for local presence.
• Your contacts: export them as spreadsheets. TopReach finds the phone column on import and can merge duplicates.
• Your scripts: set up a call script for each list, such as expireds, FSBOs and your sphere, with the homeowner's name filled in.

What rules apply to real estate prospecting calls and texts?

Prospecting calls are regulated in both the US and Canada, whichever tool you use. This is general information, not legal advice.

• Telemarketing: a call offering your services to a homeowner, such as an expired or FSBO listing, is generally a telemarketing call, so the do-not-call rules apply.
• National Do Not Call Registry: telemarketing calls must respect it and any state lists that apply. TopReach doesn't scrub numbers against the national registry.
• TCPA: autodialed or prerecorded calls and texts to cell phones generally need the person's prior express consent, and marketing ones need written consent. A dropped voicemail counts as a prerecorded message. Many states add their own mini-TCPA rules.
• Telemarketing Sales Rule: covers telemarketing calls, including calling hours and the 3% abandoned-call limit that multi-line dialing can push against.
• Texting: text only people who opted in to texts from you. Cold texting isn't allowed on TopReach.
• Canada: the CRTC's rules include the National DNCL and a 5% abandoned-call limit, and CASL covers commercial texts and emails. Check with your counsel or brokerage before you start.