Passive candidates
People who are employed and not applying, called because their background fits a role you're filling.
Aim for: A screening conversation, a referral, or permission to stay in touch.
Opener 1 · Direct
The why-you opener
“Hi First name, it's My first name, a recruiter with [your firm]. I'm calling because of your work on [specific skill or project] at Company. Do you have two minutes?”
Why: A specific reason shows you looked at them, not a keyword search. Two minutes is an easy yes.
“I'm filling a [role] for a [type of company] in [area]. Before I say more: is there anything that would make a move worth considering for you right now?”
Why: Asking what they want first means you describe only the parts of the role that match.
Opener 2 · Consultative
The advice ask
“Hi First name, My first name with [your firm]. I recruit [role type] in [area], and your name came up as someone people respect. I'm not assuming you're looking. Could I ask for your advice for a minute?”
Why: Asking for advice is flattering and low pressure, and it often turns into interest.
“I'm looking for someone who [key requirement]. Who's the best person you know at that?”
Why: If they're interested, they'll say so. If not, you get a referral.
Questions to ask
“What do you like most about your current role, and what would you change?”
Why: What they'd change is the reason they might move; what they like is what the new role must keep.
“If the right role came along, what would it need to have?”
Why: Their criteria, in their words, are your pitch.
“What pay range would make a move worth it for you?”
Why: Ask about expectations, not current pay. Salary history questions are banned in many places, California and New York among them.
“What's your timing: anything that would make now a good or bad time to move?”
Why: Bonuses, vesting dates and projects shape when they can move.
The ask
“Based on that, I think [role] is worth a closer look. Can we do a 20-minute call on [day] to go through it properly?”
Why: Ties the role to what they said and books the real conversation.
